Package Design
Work Experience
Whilst working under the banner of the package design company "Polytecnica" I was able to contribute my skills toward pitches and presentations to other companies within the industry. A large part of this work experience was idea generation and brain storming to meet potential clients wants and needs, then exceed them.
Here are a couple of the projects I worked on.
Taylors of Harrogate were looking for a way to appeal to a younger audience with a much more active lifestyle. Taylors wanted a product that could be used 'on the go', which would dispense a caffeinated drink that wouldn't require a kettle or the more traditional cafetiere. Polytecnica had the "Button Squeeze", a package solution that could dispense a liquid with the control of a button like surface, the only controlled squeeze available.
It was my job to brand it and bring it to life.
After some brain storming, some initial visuals and a bit of back and forth, I came up with the name "Cold Shot", simple and to the point. With the straight forward name and the visual aid of a cafetiere, I felt this products use was clear.
Cold Shot would dispense a thick, rich coffee syrup directly into milk, for a cold espresso whilst on the go, or for those rushed mornings before school or college.
This was the final product pitched to Taylors.
For this brief, Nestle were looking for an answer for portion control, and distribution of their Smarties within families.
My initial ideas were tubs, with peel off lids, and two sections, with the name "Smartubs", but I realised this was more an idea for sharing, rather than equal distribution.
I then started playing around with the simpler idea of sachets, which were then named "Pockets" which seemed a more exciting name for a younger audience. There was still something a little uninteresting about the pocket though, and what they would be stored in.
I started putting together visuals for a pocket with a twist, a literal twist, sealing the ends up to form a sort of triangular shape which would excite children more. In addition to this, a large dispenser box, allowing the parents to be in control of dishing out the pockets.
These were the final products pitched to Nestle.